Privacy policy

1. Who we are

Fresh Custom Prints is operated by Michael O’Brien, trading as Fresh Custom Prints.

For the purposes of UK data protection law, Fresh Custom Prints is the data controller responsible for the personal information described in this policy.

Contact details:

Email: info@freshcustomprints.co.uk
Website: www.freshcustomprints.co.uk

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, contact us or place an order.

2. The personal information we collect

The information we collect depends on how you use our website and services.

Information you provide to us

We may collect:

  • Your name
  • Email address
  • Telephone number
  • Billing and delivery addresses
  • Account and login information
  • Products ordered and order history
  • Personalisation instructions
  • Names, dates, messages and other wording submitted for printing
  • Photographs, logos, artwork and designs you upload
  • Design codes, font choices and colour preferences
  • Messages sent to customer service
  • Reviews, competition entries and promotional responses
  • Marketing preferences

Payment information

Payments are processed securely by Shopify and the payment provider selected at checkout.

We do not directly store your complete debit or credit card details. We may receive limited payment information, such as the payment method used, payment status and transaction reference.

Information collected automatically

When you visit our website, we and our service providers may automatically collect:

  • IP address
  • Device type
  • Browser type and version
  • Operating system
  • Approximate location
  • Pages and products viewed
  • Search terms
  • Referring website
  • Shopping-cart activity
  • Checkout activity
  • Date and time of visits
  • Cookie preferences
  • Information about how you interact with the website

This information may be collected through cookies, pixels, log files and similar technologies.

3. Customer-uploaded photographs and designs

We collect photographs, logos, artwork and other content that you provide so we can create and fulfil your personalised order.

You must have the right or appropriate permission to provide any content submitted to us. If an image contains another person, you should have their permission. If it contains a child, you must be their parent or legal guardian or have permission from the appropriate parent or legal guardian.

We use customer-uploaded content only to:

  • Produce the product you ordered
  • Check whether it is suitable for printing
  • Contact you about the quality or instructions
  • Fulfil and deliver your order
  • Resolve a complaint, return or production problem

We do not sell uploaded content or use it for facial recognition, biometric identification, artificial-intelligence training, advertising or social-media promotion.

We will only use your photograph or personalised design for promotional purposes if you have given us separate and explicit permission. You may withdraw that permission by contacting us.

Customer-uploaded photographs and designs are normally deleted within 90 days after the order has been fulfilled, unless we reasonably need to retain them for longer to resolve a complaint, dispute, replacement or legal issue.

4. How we use personal information

We may use your information to:

  • Operate and improve our website
  • Process and fulfil orders
  • Create personalised products
  • Take and verify payments
  • Arrange delivery
  • Provide order and dispatch updates
  • Respond to enquiries and complaints
  • Process cancellations, returns and refunds
  • Detect and prevent fraud or misuse
  • Maintain business, tax and accounting records
  • Comply with legal obligations
  • Send marketing where permitted
  • Measure website performance
  • Understand which products and pages interest customers
  • Protect our business, customers and website

We will not use your information for an unrelated purpose unless the law allows it and we have provided any required notice.

5. Our lawful bases

UK data protection law requires us to have a lawful reason for using personal information.

We rely on the following lawful bases:

Contract

We process information when necessary to:

  • Accept and fulfil your order
  • Produce your personalised product
  • Take payment
  • Deliver your order
  • Provide customer service
  • Manage cancellations, returns and refunds

Without this information, we may be unable to process or fulfil your order.

Legal obligation

We process and retain certain information where necessary to comply with tax, accounting, consumer-protection and other legal requirements.

Legitimate interests

We may process information where it is reasonably necessary for our legitimate business interests, provided those interests do not override your rights.

These interests may include:

  • Operating and improving our business
  • Providing customer support
  • Preventing fraud and misuse
  • Protecting our website
  • Keeping appropriate business records
  • Understanding general website and sales performance
  • Establishing or defending legal claims

Consent

We rely on consent where required, including for:

  • Non-essential cookies
  • Certain marketing communications
  • Using customer photographs or finished products for advertising
  • Any other activity where consent is the appropriate legal basis

You may withdraw your consent at any time.

6. How we share personal information

We only share personal information where it is necessary to operate our business, fulfil an order or comply with the law.

We may share information with:

Shopify

Our online store is hosted by Shopify. Shopify processes information needed to operate the website, shopping cart, checkout and store administration.

You can read Shopify’s privacy information at:

https://www.shopify.com/legal/privacy

Store applications

We use Shopify applications, including product-personalisation tools such as Easify, to collect and process your selected options, wording, uploaded photographs and designs.

These providers process information on our behalf to provide their services.

Payment providers

Payment information is shared with the payment provider selected at checkout so your payment can be authorised and processed.

Delivery providers

We share information such as your name, delivery address, contact details and order-delivery information with postal and courier companies.

Technology and professional providers

We may share limited information with trusted providers that assist with:

  • Website hosting and maintenance
  • Email and customer communications
  • Data storage and security
  • Analytics and advertising, where enabled
  • Accounting, legal or professional advice

These providers may only use information for the relevant service or as otherwise permitted by law.

Legal and regulatory authorities

We may disclose information where reasonably necessary to:

  • Comply with the law
  • Respond to a lawful request
  • Prevent or investigate fraud
  • Protect our legal rights
  • Establish, exercise or defend a legal claim

We do not sell or rent your personal information.

7. International transfers

Shopify and some other service providers may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal protection is used. This may include:

  • A country recognised as providing adequate data protection
  • Approved contractual protections
  • The UK International Data Transfer Agreement
  • The UK Addendum to approved standard contractual clauses
  • Another legally permitted safeguard

You may contact us if you would like further information about the safeguards used for your information.

8. Cookies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website to function. These may support:

  • Shopping-cart operation
  • Checkout
  • Payment security
  • Customer login
  • Fraud prevention
  • Remembering privacy choices

Other cookies may be used for analytics, website improvement, personalised advertising or measuring marketing performance.

Where required, non-essential cookies will not be used until you have provided consent through the cookie banner.

You can accept, reject or manage non-essential cookies using the privacy or cookie controls displayed on our website. You can also adjust your browser settings, although blocking essential cookies may prevent parts of the store from working properly.

9. Marketing communications

We may send you information about products, offers and promotions where:

  • You have asked to receive it
  • You have provided valid consent
  • The law otherwise permits us to contact an existing customer about similar products

You can unsubscribe at any time by:

  • Using the unsubscribe link in a marketing email
  • Contacting info@freshcustomprints.co.uk

Unsubscribing from marketing will not stop essential messages concerning an order, payment, delivery, refund or customer-service enquiry.

We may retain a limited suppression record to ensure that we respect your request not to receive further marketing.

10. How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal obligations.

Our normal retention periods are:

  • Uploaded photographs and designs: normally deleted within 90 days after fulfilment
  • Order and accounting records: generally retained for up to six years where needed for tax, accounting, contractual or legal purposes
  • Customer-service correspondence: normally retained for up to two years after the enquiry is resolved, unless connected to an order or dispute requiring longer retention
  • Marketing information: retained until you unsubscribe, withdraw consent or the information is no longer required
  • Cookie information: retained according to the lifespan of the relevant cookie and your selected preferences

We may retain information for longer where necessary to handle a complaint, prevent fraud, establish a legal claim or comply with the law.

When information is no longer required, it will be deleted, anonymised or securely disposed of.

11. Data security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Accidental loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

Access to personal information is limited to people and service providers that reasonably need it to perform their duties.

No internet service is completely secure. If you believe information connected with your order or account has been compromised, contact us immediately.

12. Automated fraud screening

Shopify, payment providers and related services may use automated systems to detect potentially fraudulent transactions.

An order may be flagged for additional checks based on factors such as payment activity, IP address, billing information or previous transaction patterns.

If you believe an order has been incorrectly affected by fraud screening, contact us at info@freshcustomprints.co.uk so we can review the matter where possible.

13. Children’s information

Our website is not intended for children to place orders independently. Customers placing orders must be at least 18 years old or have the involvement and permission of a parent or legal guardian.

Personalised products may include photographs or names of children supplied by an adult. The person submitting this information must have the appropriate authority or permission to do so.

If you believe a child has provided personal information without suitable permission, contact us so we can investigate and delete it where appropriate.

14. Your data-protection rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your information
  • Ask us to restrict how we use your information
  • Object to certain processing, including direct marketing
  • Ask for certain information in a portable format
  • Withdraw consent at any time
  • Ask for human review of a decision made solely by automated means where applicable
  • Make a complaint to the Information Commissioner’s Office

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email info@freshcustomprints.co.uk. We may need to request information to verify your identity before responding.

You will not normally be charged for making a request. We aim to respond within the period required by applicable data-protection law.

15. Complaints

Please contact us first if you have a concern about how we use your personal information:

Email: info@freshcustomprints.co.uk

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection:

https://ico.org.uk/make-a-complaint/

16. External links

Our website may contain links to social-media platforms or other third-party websites.

Those organisations control their own websites and may collect information under their own privacy policies. We recommend reviewing their privacy information before providing personal information.

17. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, suppliers, technology or legal obligations.

The latest version will be published on this page with an updated date.

18. Contact us

If you have questions about this Privacy Policy, want to exercise your rights or wish to make a complaint, contact:

Fresh Custom Prints
Email: info@freshcustomprints.co.uk
Website: www.freshcustomprints.co.uk